Tips to reach a wider (nonspecialist) audience

There has been a bunch of writing around the web, on anthropology blogs, about how to reach a broader readership. Now Daniel Lende, at Neuroanthropology, has synthesized the diverse accounts in his post, On Reaching a Broader Public: Five Ideas for Anthropologists.

He starts out:

How can anthropologists reach a wider audience? Good debate on that question has sprung up in recent weeks at Savage Minds, Culture Matters, and Ethnografix. We’ve also written about this question here. Now it’s time for a synthesis.

Five Ideas for Reaching a Wider Audience

-Write about something specific
-Make our work relevant to readers
-Build appeal
-Move beyond critique
-Provide alternatives and how-to ideas

These are good pointers for archaeologists too. Check it out.