He starts out:
How can anthropologists reach a wider audience? Good debate on that question has sprung up in recent weeks at Savage Minds, Culture Matters, and Ethnografix. We’ve also written about this question here. Now it’s time for a synthesis.
Five Ideas for Reaching a Wider Audience
-Write about something specific
-Make our work relevant to readers
-Move beyond critique
-Provide alternatives and how-to ideas
These are good pointers for archaeologists too. Check it out.